Example English Sentences of the Verb Beat

A good writer should march to the beat of a different drum, except marching to that beat represents a cliche, something all writers should avoid. In the preceding sentence, beat wore the trappings of a noun, but, like many words, its versatile enough to perform additional duties as a verb or adjective. We will concern ourselves with examples of beat as a verb in all of its tenses, including in the active, passive, conditional, and modal forms. All Forms of Beat Base Form beat / Past Simple beat / Past Participle beaten / Gerund beating Present Simple I often beat my friends at chess. Present Simple Passive Jack is usually beaten by Mary in poker. Present Continuous Johnson is beating Anderson in the boxing match. Present Continuous Passive Anderson is being beaten by Johnson in the boxing match. Present Perfect Peter has beaten me at least fifty times at chess. Present Perfect Passive Ive have been beaten at chess at least fifty times by Peter. Present Perfect Continuous None Past Simple Jennifer beat me last week. Past Simple Passive I was beaten by Jennifer last week. Past Continuous I was beating Peter in that game when you walked in the door. Past Continuous Passive Peter was being beaten when you walked in the door. Past Perfect Tom had beaten Jane at least ten times before Jane finally won a match. Past Perfect Passive Jane had been beaten by Tom at least time times before she finally won a match. Past Perfect Continuous None Future (will) I will beat you the next time we play. Future (will) Passive She will be beaten in the next match. Future (going to) Look! Jack is going to beat Mark. Future (going to) Passive Look! Mark is going to be beaten by Mark. Future Continuous This time next week, Ill be beating you in our rematch. Future Perfect By the time you read this, he will have been beaten by his opponent. Future Possibility I think  she might beat Ralph in the next game. Real Conditional If she continues like this, she will beat her opponent. Unreal Conditional If she played better, she would beat Jack. Past Unreal Conditional If Peter had concentrated more, he would have beaten his opponent. Present Modal He should beat Mark. Past Modal They must have beaten their opponents. They are so much better at chess! Quiz: Conjugate With Beat Use the verb to beat to conjugate the following sentences. Quiz answers are below. In some cases, more than one answer may be correct. Jennifer _____ me last week.Tom _____ Jane at least ten times before Jane finally won a match.Johnson ______ Anderson in the boxing match.If Peter had concentrated more, he _____ his opponent.Look! Mark _____ by Mark.Peter _____ me at least fifty times at chess.Jack _____ usually _____ by Mary in poker.I often _____ my friends at chess.By the time you read this, he ______ by his opponent. Quiz Answers beathad beatenis beatingwould have beatenis going to be beaten  has beatenis beatenbeatwill have been beaten

The Cold War And The Soviet Union - 980 Words

The December 7, 1941 Japanese attack on the American naval fleet at Pearl Harbor, Hawaii, combined with Adolf Hitler’s declaring war on the United States, propelled America into World War II from 1939-1945. After War World II, the United States and the Soviet Union emerged as world powers, and the competition for the restructuring of Europe and the world was on. In the race for economic expansion, Americans loyalty and patriotism was tested influencing an urge to conform. However, the following events such as The Cold War, Containment, Domino Theory, Containments failure, Cuban Missile Crisis, and the Fall of Communism all contributed to the United States emerging as a world leader and a dominant economic power in the second half of the 20th century. The Cold War The United States and the USSR conflicting ideologies, policies, control of nuclear weapons, and economic strategies resulted in the Cold War. The Cold War 1945-1990, was a rivalry between the USSR and the USA, the USSR the Communist Party supported Marxism, a economic and political system were ownership of private property should be terminated in an effort to eliminate social class. The USA believed in Capitalism, and economic system based on private owned industries were the production of goods and services are used for profit. The USSR viewed Americas rebuilding efforts in Europe as a means to dominate and expand on its capitalist market, which will eventually destroy the soviet system. In turn, the UnitedShow MoreRelatedThe Cold War And The Soviet Union973 Words   |  4 PagesThe Cold War was a state of economic, diplomatic, and ideological discord among nations without armed conflict. The Cold War was between the United States and the USSR because these were the two major pow ers after WWII. Basically, the Cold War was a series of proxy wars that had taken place back in time involving surrounding countries. One of the main causes for Cold War was that the Soviet Union was spreading communism and the United States didn’t like that so they were trying to contain communismRead MoreThe Cold War And The Soviet Union1233 Words   |  5 PagesThe Cold War is unique among war’s to be not a war between states, but a war between ideologies. The United States and other allies defend social democracy capitalism, as the pinnacle of freedom and equality; and the Soviet Union though communism was the pinnacle of equality. These ideologies manifested themselves through the superpowers, which caused the conflict between them. Both the United States, and the Soviet Union are to blame for the outbreak of the Cold War. The United State’s missionRead MoreThe Cold War And The Soviet Union1697 Words   |  7 PagesThe Cold War, in fact didn’t tak e place in the winter season, but was just as dangerously cold and unwelcoming, as it focused on two contrasting powers: the U.S. and the Soviet Union. After World War 2, the Cold War influenced capitalist U.S. and communist Soviet Union to engage in disagreements causing many disputes having to use military, economic and humanitarian aid. With different goals, the contrasting powers prove through the Marshall Plan, the Cuban Missile Crisis, and SALT that communismRead MoreThe Cold War And Soviet Union840 Words   |  4 PagesThere are many theories and opinions of how the cold war started. Some believe that the cold war was the result of the belligerence of Joseph Stalin and the insecurity it caused in the United States and the West. Others believe the primary responsibility for the cold war derives from the hardline policies of the United States. (Viewpoints Article: the Soviet Union Start the Cold War) I believe The Cold War was triggered by the theory of two superpower countrie s in a race for dominance in the worldRead MoreCold War And The Soviet Union859 Words   |  4 PagesAMS2270 Cold War This essay will discuss about cold war, including the background, beginning, progress and ending. As we know, cold war is a struggle between U.S. with NATO and Soviet Union with WTO from 1947 to 1991. It is a significant event in history, and it influence the almost all of world, it directly lead to the radical change of eastern Europe and the breakup of the USSR. In 1946 February, George.F.Kennan wrote a â€Å"Long Telegram†, it clearly said the strategy of containing Soviets and itRead MoreThe Cold War On The Soviet Union1230 Words   |  5 PagesThe Cold War’s effect on the Soviet Union Shortly after the World War 2 ended, the United States and its North Atlantic Treaty Organization allies entered the cold war with the Soviet Union. Germany was divided in half and later, the Berlin Wall was constructed as a physical boundary between the Soviet controlled East Germany and NATO controlled West Germany. This standoff continued until the Soviet Union dissolved in 1991. The cold war had a huge influence on the world stage, but also had a majorRead MoreThe Cold War And The Soviet Union1391 Words   |  6 Pageswake of World War II as the decades-long force of Germany’s reign came to its conclusion, an extensive repositioning of authority among the world’s top powers began. The war wielded devastating consequences for most countries involved and effectively diminished the dominance Britain and France once employed across the globe. Out of this devastation rose the two new dominating forces of the world who were triumphant in the aftermath of the war: the U nited States and the Soviet Union. The United StatesRead MoreThe Cold War And The Soviet Union Essay965 Words   |  4 PagesThe Cold War was a period in world history marked with increased tensions primarily between the United States and the Soviet Union. Both countries desired to expand their ideologies across the globe, the U.S. urging capitalism and democratic elections and the Soviets promoting communism. After the allies had obtained victory in World War II, the Yalta Conference was held. Joseph Stalin, the leader of the Soviet Union, wanted to expand his sphere of influence into Eastern Europe and demanded thatRead MoreThe Cold War And The Soviet Union1343 Words   |  6 PagesAbstract: As one of the most important events in 20th century, the Cold War had a very deep influence for the human-being civilization and it changed the world structure . The United States and the Soviet Union ,the two poles, became enemies from friends after the World War II. They adopt hostile attitude towards each other and criticized the the opponents’ social systems. To find out who provoked the Cold War, the US, the Soviet Union, the United Kingdoms ,Roosevelt, Truman ,Stalin, and ChurchillRead MoreThe Soviet Union Of The Cold War1745 Words   |  7 Pages During the era of the Cold War, starting in 1947 and definitively ending in 1991, the United States and the Soviet Union faced off in conflicts with each other through smaller states. The United States and Soviet Union faced off to see who could spread their ideology the most in Europe. The Soviet Union used force and supported coups to spread communism while the United States installed democratic governments as a way to counter communism in Eastern Europe. These small conflicts that the two superpowers

Criticism of Philosophers Free Essays

There are many great philosophers who have had many great ideas over the centuries. These philosophers have had their ideas passed down to many people through the centuries, decades, and years. Fredric Nietzsche, Rene Decartes, and Socrates are philosophers that many philosophy students study. We will write a custom essay sample on Criticism of Philosophers or any similar topic only for you Order Now However, not everybody likes or agrees with these philosophers philosophies. The purpose of this paper is to provide information about the three philosophers’ lives, work, and philosophies. Also, in this paper there will be criticism of each of the philosophers. Let’s begin with a discussion of Socrates. Socrates was a Greek philosopher who taught another Greek philosopher named Plato. Even though Socrates is thought to be a great Greek philosopher, we have none of his writings. Therefore, many Greek scholars are not sure whether what is on the page is what Socrates taught Plato or Plato’s own thoughts. Socrates’ background is interesting, but now let’s talk about some of Socrates’ philosophical views. Derek Johnston claims that Socrates thought that there was much good in the world; however he believed that virtue was the ultimate good. Johnston goes on to claim that Socrates firmly believed that no outside source could deprive people of virtue (Johnston, 2006, 11). In short, Socrates was mostly concerned with the branch of philosophy called ethics. Socrates also firmly believed that the quest for knowledge was the most important thing and by obtaining knowledge about things is the only way people become truly virtuous. Johnston also claims that Socrates was also attempting to find the true meaning of ethical words such as â€Å"true†, â€Å"good†, and â€Å"beautiful† using the question and answer method of inquiry. He also held firm that Socrates’ main belief was that knowledge equals virtue which can and is obtained through reason. In fact, Socrates held strongly that any opinion that someone had that wasn’t based on reason should be discarded (Johnston, 2006, 11). Rene Descartes’’ philosophy seemed to be based on doubt and certainty. Decartes began to build his philosophical stance by doubting everything that could be doubted. But, even Decartes believed that there were things that couldn’t be called into question. The things that Decartes believed couldn’t be called into question were his existence and the existence of God. Decartes believed that his existence couldn’t be doubted because he was sitting down thinking about whether or not he existed, among other things. Therefore, he believed that if he doubted things then, he must exist. In other words, Decartes believed he thought therefore he was. He more famously put it as;† I think therefore I am. † The Latin for this saying is Cogito Ergo Sum (Johnston, 2006, 76). This argument is sometimes simply known as Cogito. Decartes also was a rationalist. Rationalists believe that there are things that have to be true and that there are things that have to be false. He also believed in the existence of God. His argument for the existence of God basically says that imperfect beings, which are humans, depend on their existence both beginning and continuing upon a perfect being which is God. In addition, according to Johnston, Decartes believed that minds are separate things from bodies (Johnston, 2006, 77). Both Socrates and Friedrich Nietzsche had a philosophical view that was based on ethics. Nietzsche was big on morality. He wished to locate a materialistic basis for his moral principles. At the beginning of his ethics, he believed that both good and evil were simply ways of illustrating that some actions were good for society and other actions were bad and didn’t benefit society. But, later he thought of good and evil in absolute teams (Johnston, 2006, 142). Nietzsche attacks philosophy from an ethical standpoint; however, he promoted only two sets of ethical values. One ethical value was pride in oneself and ruthlessness and philosophy, music, and poetry. Nietzsche thought there were some good ethical qualities that human beings could achieve however; he believed that all human beings could strive to get the good moral qualities but only a few exceptional human beings could actually get those good moral qualities. According to Johnston, Nietzsche’s noble man will have a cruel will and will sacrifice his fellow men. In addition, his noble man will be both disciplined and cunning in war (Johnston, 2006, 145). Nietzsche’s greatest philosophical view is called the Will to Power. Nietzsche’s Will to Power is the ultimate source of both what is and what will be for human beings. Strong people will be able to get the will to power and weaker people will not be able to get the will to power. According to Johnston, Nietzsche’s will to power allows people’s current moral judgments and values which are the moral judgments and values of society to be washed away forever. Then, and only, then can a new set of pure moral values and judgments emerge (Johnston, 2006, 147). In addition, a hero for Nietzsche is a man who rises above and beyond his fellow humans by the strength and will of his own powers be them physical or mental or both. His hero will never be sorry for his superiority; in fact he should relish and rejoice in it. Compare and Contrast It may seem as if because Socrates, Rene Decartes, and Fredric Nietzsche were born and lived at different times and in different centuries that none of these three philosophers’ philosophical views would have similarities to them. However, there are similarities to these three philosophers’ philosophies. Rest assured that there are differences in these three philosophers’ philosophies, but first let’s focus on the similarities of these three philosophers philosophical viewpoints. Both Socrates and Fredric Nietzsche subscribe to the school of philosophy called ethics. In fact, according to Johnston, Socrates view of life centered mostly on ethics and ethical concerns (Johnston, 2006, 11). Also, both Socrates and Nietzsche tried to find the real meaning of ethical terms such as good, trust, bad, and beautiful by means of asking questions and getting answers. In fact, Socrates used the question and answer method to inquire into many moral definitions and many moral issues such as justice. Nowhere is this question and answer method of philosophical inquiry more apparent than in Plato’s dialogue called The Republic. In Plato’s dialogue The Republic through Socrates Plato explored both the definition of justice and the concept of justice itself. Plato also talked about what philosophy is and the many types of government that is used to run a state. Plato even talked about what he believed was the best form of government. Both Socrates and Nietzsche believed that there was one thing that would make people virtuous. Socrates believed that possessing knowledge and Nietzsche believed that having the strength of will was the ultimate virtue. In addition, both Socrates and Nietzsche also believed that few people will ever achieve either virtue. These are the only similarities between the three philosophers Descartes, Socrates, and Nietzsche. These three philosophers had more differences between them than similarities. Let’s look at thee differences between them now. How to cite Criticism of Philosophers, Papers

Practices in Supply Chain Collaboration †Free Samples to Samples

Question: Discuss about the Practices in Supply Chain Collaboration. Answer: Introduction Woolworths Limited is one of the leading companies in Australia. The company is specialized in selling groceries but also deals in selling magazines, stationery, and DVDs. Woolworths supermarkets is a focus center in this report. Supermarket includes vegetables, meat, fruit, packaged foods, etc. The company was founded in the year 1924, by F.W. Woolworth. The company operates 1000 stores across Australia that consists of 963 supermarket stores. The company provides rewards and loyalty bonus to the customers if they buy a product from the company's stores. The facility of the discount on the product is also available according to the regions. The competitors of the company in Australia include Coles, Aldi, etc. Woolworths serves around 18 million customers every week and they give value to each and every one (Woolworths Group, 2017). The report talks about the industry analysis of Woolworths Company. This includes the market analysis as well that consist of the primary segment and target of the company. The paper throws light on the evaluation of the threats and opportunities of the company considering the Australian market. The analysis shows the condition of the market of the company. Industry market of Woolworths includes the target customers of the company. The market gets influenced by the customer preference. Woolworths supermarket is leading market this only reason company is able to earn profit out of it. Further is a discussion of the current trends of industry analysis. Growth and profitability are must for each and every company. The growth in the sales of the company rises 3.1% in the second quarter as compared to Coles; the growth posted by the Coles is 0.9%. The company said that their strategy for the growth of the supermarket is successful. Company registered growth in the sales of food division by 12.1%. Hence, there is an increase in the profit by 17.6% (Chung, 2017). The growth of the company can be determined by the shares that company is holding in the grocery market. The above image clearly shows the grocery market share in Australia 2016-2017. Woolworths is holding the highest number of market share which is approximately 33.6%. Coles stands in the second position. The business of Woolworth's supermarket is increasing day by day. This clearly shows the growth of the company and also the amount of Profit Company is earning (Fin24, 2016). Macro environment The macro environment includes the external environment factors that affect the working of the Woolworth Company. The pestle analysis is one of the tools that can be used by the company to analyze the external factors (Kew, Stredwick, 2017). P- Political: - Woolworth got the advantage of the political close relationship between the Australia and New Zealand. This is the reason due to which company was able to establish trading cooperation between two companies, comprises of the single economy. Shareholders (domestic and foreign) of the company are also secure because of the economic stability among the countries (Adamkasi, 2016). Though, political disturbance can reduce the investors due to an enhancement of the risk factor (Bodie, Kane, Marcus, 2014). E- Economic: - The company operates in an economically sound country. Australia consists of relatively high living standard as compared to the other countries. According to the international monetary fund, GDP per capita of buying power stands at a 10th position. Though, a company faced a decline in sales at the time of recession. Apart from this company might face a problem of unemployment. This may create an impact on the working of the company. S- Social: - Woolworth believes in delivering the customer delight by fulfilling the demand of the customers. The company identifies the changes in the customer preference according to trends. The company has kept relatively low prices of the product after considering the affordability of the customers (Fernie, Fernie, Moore, 2015). T- Technological: - Company is using information communication technology to bring innovation in the products. This innovation will enhance the efficiency of company's service and satisfy the demand of the customers. The company maintains a team of SOA (software oriented architecture) that monitors the business activity. Recently the company introduced Visa's pay Wave that helps in reducing the time of customers that they usually spent at check out queues. This is due to the adoption of the latest technology. L- Legal: - In the retail sector each company needs to manage the food licensing requirement. If in case, the company wants to open retail outlets then company need to fulfill the legal formalities. These regulations can impact the working of the company. The quality of the food that the company is providing should be managed according to the country's regulations. E- Environmental: - Company should always follow the environment-friendly business activities. They took part in the activities which reduce the harm to the environment. Woolworths has been participating its resources that help in minimizing the carbon footprint of the company. This will also reduce the waste of the natural resources. Investors and customers are aware of the environmental impacts so they like to invest in the company that takes care of the environmental factors. Market segment Woolworths Company target different market segments. The markets which are targeted by the company include a demographic segment, behavioral segment, and psychographic segment (Culley, Graham, Kay, Norberry, Wilson, 2017). Demographic segmentation: - The economic condition of the Australia is favorable for the growth of the supermarket. The country comes under the developed country and standard of living of the people is quite high. The demographic segment also includes people of different age group, family size etc. Woolworth's supermarket targets all the age group people. Psychographic segmentation: - This segment consists of the traits, values, and lifestyles of consumers. Generally, the company target people having the high-income slab. The purchasing power of the consumer in Australia is relatively high. Behavioural segmentation: - The customers of the company spend a lot on shopping. Woolworths supermarket consists of all the required products of the consumers. The knowledge of the consumer defines the buying power of the consumer. Primary and secondary target market Each and every organization maintains some primary as well as a secondary target market. The primary target market is the segment where the company believes that they will be to give their best chance (Gitman, Juchau, Flanagan, 2015). Woolworth also has a primary target market that includes customers having high-income slabs. The company aims at social development and concentration on the environmental needs of the customer. That is the reason the product is offered to the limited range of the people. Though, supermarket products are available for all age group people. The living standard or lifestyle of the Australians is quite high as compared to the other countries. More than 76% of the people like to buy products from the supermarket. This shows the living standard of the Australians. The product is available for both the genders. So it undoubtedly shows that the company can effortlessly earn a profit after targeting the primary market. On the other hand, a secondary target market is a market which is second most important for the company. The people who buy the product according to their preference are second most important customers (Albuquerque, Cassel, Phalippou, Schroth, 2017). The users of the particular product only generate a sale for one product. Hence, company focus on this market on the secondary basis. The attitude of the customer towards a product of the Woolworth comes under the behavior of the customer for that product. Ultimately company decided whenever customer preference is for a single product then it comes on the secondary market. The level of involvement primary segment in Woolworth Company plays an important role. This involvement can affect the decision making of the company. Woolworth supermarket is popular in Australia. The demographic segment includes the people of different age group have different preferences. This makes the company introduce a new product that can attract customers. Considering the people who cant cook company decided to provide ready-to-heat meals which provide convenience to the customers. The company also provide the facility of ready-to-cook food products. The company is increasing the range of the meals this is because of the change in the lifestyle of the customers (Battersby, Peyton, 2014). The demand for the products is continuously increasing which makes the company from decision considering the customer lifestyle. The level of involvement of customers is continuously increasing. Some primary segment customers were not able to visit supermarket every time. To enhance the convenience of the customer company took a decision to provide the products online. The company took a step to invest the amount in multi-channel (Arli, Dylke, Burgess, Campus, Soldo, 2013). The company offered new click and collect locations to customers within Australia. The sales of the company get affected because of the price of the products. Company target high-income slabs people. Reason being the prices of the product provided by the customer is relatively high. Comparing the pricing strategy with the competitors it's quite high (Pollard, Landrigan, Ellies, Kerr, Lester, Goodchild, 2013). Woolworths tries to understand the range of the price customer wants or the affordability of the customers. This affected the company to bring higher quality and better prices. New stores and refurbishments The company is said that they are trying to manage the balance between new stores and existing store refurbishments. At the time of the refurbishment company will take help of the local customers for the designs. The company wants to design according to the preference of the local customers. Customers made the strategy to open the store outlet where they can find the huge number of the potential customers. Considering the primary segment company took the decision for new outlets (Australian food news, 2015). The above given are the few points which show that the primary segment influences the decisions of the company. These decisions enhance the growth and fulfill the demand of the customers. This helps in enhancing the customer loyalty towards the brand. The competition of the Woolworth supermarket in Australia is continuously increasing. The current competitor of the Woolworths Company is Coles. As per the data, Woolworth is 42% expensive than Coles. The keep same or similar prices of the product across the world but on the other hand, Coles Company changes the prices according to the regions. The company also claims that they ensure that their customers provide a great quality product at the excellent prices. Strength and weakness of the company show the internal analysis of the company. As Coles is the biggest competitor of the Woolworth so below are the strength and weakness of both the companies. Woolworth has a direct connection with the suppliers which helps the company for smooth operations (Murray, 2014). Strength The company is well-known brand and oldest brand in Australia. That consists of a large number of outlets. The company has a strong commitment to sustainability and environment. They also take care of the CSR programs that help the brand in creating a good market in Australia (Grigg, 2015). Weakness The company provide a product at relatively high cost and avoid offering a discount to the customers. The company doesn't have an international presence. Strengths The company provides attractive pricing strategy to their customers along with the promotional offers. The promotional strategy of the company made the brand popular within the country and outside the country. This is the initial step to expand the business internationally. Weakness Coles company is not able to fulfill the social responsibility and not able to fulfill CSR. That leads to the negative image of the brand in Australia. The company operates on low margin as compared to the competitors such as Woolworth. The above description shows the strength and weakness of the company as well Competitors Company. Woolworth strength is a weakness of Coles and Coles strength is a weakness of Woolworth or vice versa. The competition among both the companies is neck to neck. It is also said by the company that they are making 3-year strategies that will help the companies in enhancing the trust of the customer. The strategies formed by the company focuses on the lowering the cost of the products and improving the customer satisfaction. Positioning The positioning of the Woolworth supermarket in Australia market is relatively high than its competitors. The position of the company can easily be measured by analysing the amounts spent by the Australian on the supermarkets (Heffernan, 2016). The above image throws light on the amount spent by the grocery buyers on supermarkets. Australian spends $32.6 billion at Woolworths which is comparatively more than other supermarkets. This clearly shows the popularity of the brand and the position of the company. The company stands on 1st position in Australia. On the other hand, the amount spent by the grocery buyer on Coles was $29.8 billion. This was possible because of the involvement of the primary segment of the company. Company sales, profit, position, etc. rely on the involvement of the primary segment (Richards, Devin, 2016). The brand plays an important role for a company to lead in the market. The position of the brand is directly related to the brand value of the company.Positioning map It is a map that categories the company on the basis of the quality and prices. The map helps in understanding the position of the company. The price and quality of the products play an important role for the company. Positioning Map of Woolworths Supermarket The above image is a positioning map that shows the position of the Woolworths Company. The company lies in the quality and high price. On the other hand, the competitive company Coles lies under the category of the medium quality with medium prices. This shows that the company Woolworth believes in delivering quality services to their customers. Maintaining a stable positioning in the market is a must for the company. Conclusion The report talks about the analysis of the company Woolworths. Company supermarket is a focused market in the report. The analysis and evaluation throw light on the market condition of the company. It also shows the opportunities and threats of the company that can help a company in taking the right step. The competition among Woolworth and Coles is continuously increasing. The company needs to take care of the strategies they are implementing. Woolworth needs to improve the weakness of the company to gain the competitive advantage in the market. The company makes strategies related to the market penetration which enhance the number of customers. A company can also offer the attractive offers on the occasions or lean season which enhances the demand of the customers. It also makes the international customers aware about the brand. The company should try to work on the pricing strategy. So that company will be able to offer the affordable price range to the middle-income group range as well. This will help the company in acquiring the middle-class people attention. This will also enhance the brand value of the company. Later on, the company should try to expand the business not only domestic but international as well. References Fin24. (2016). Woolworths continues to show strong growth. Viewed on 28th August 2017 https://www.fin24.com/Companies/Retail/woolworths-continues-to-show-strong-growth-20160211 Woolworths Group. (2017). Strategy and objectives. Viewed on 28th August 2017 https://www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-objectives Adamkasi. (2016). PESTLE-PESTLE Analysis of Woolworths. Viewed on 28th August 2017 https://freepestelanalysis.com/pestle-pestel-analysis-of-woolworths/ Sampson, A., (2017). Amazon Freshs bold promise to Australians. The Weekly Times. Viewed on 28th August 2017 https://www.weeklytimesnow.com.au/news/national/amazon-freshs-bold-promise-to-australians/news-story/1c4bbfb35e727aaa79d052fa7b4ef74f Roy Morgan. (2015). Supermarket weep: Woolies share continues to fall and Coles and Aldi split the proceeds. Viewed on 28th August 2017 https://www.roymorgan.com/findings/7021-woolworths-coles-aldi-iga-supermarket-market-shares-australia-september-2016--201610241542 Kew, J., Stredwick, J. (2017). Business environment: managing in a strategic context. Kogan Page Publishers. Fernie, J., Fernie, S., Moore, C. (2015). Principles of retailing. Routledge. Culley, B., Graham, J., Kay, G., Norberry, J., Wilson, S. (2017). Digital Marketing Plan: Naked Wines Australia. Newcastle Business School Student Journal, 1(1), 68-89. Gitman, L. J., Juchau, R., Flanagan, J. (2015). Principles of managerial finance. Pearson Higher Education AU. Richards, C., Devin, B. (2016). Powerful supermarkets push the cost of food waste onto suppliers, charities. The Conversation, (29). Murray, P. A. (2014). The nature and sources of competitive advantage. Grigg, S. (2015). SpinachA global expedition to understand the prevalence of Damping off and practical management techniques. Bodie, Z., Kane, A., Marcus, A. J. (2014). Investments, 10e. McGraw-Hill Education. Albuquerque, R., Cassel, J., Phalippou, L., Schroth, E. (2017). Liquidity Provision on the Secondary Market for Private Equity Fund Stakes. Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business Accountancy Ventura, 16(1). Pollard, C. M., Landrigan, T., Ellies, P., Kerr, D. A., Lester, M., Goodchild, S. (2013). Geographic factors as determinants of food security: a Western Australian food pricing and quality study. Asia Pacific journal of clinical nutrition. Battersby, J., Peyton, S. (2014, June). The geography of supermarkets in Cape Town: Supermarket expansion and food access. In Urban Forum (Vol. 25, No. 2, pp. 153-164). Springer Netherlands. Australian food news. (2015 May 6th). Woolworths announces new strategies to win over grocery shoppers, AFN reveals full detail. Australian Food News. Viewed on 28th August 2017 https://www.ausfoodnews.com.au/2015/05/06/woolworths-announces-new-strategies-to-win-over-grocery-shoppers-afn-reveals-full-detail.html Heffernan, M., (2016 November 7th). Woolworths, Coles, Aldi: which is cheapest for branded products?. The Sydney Morning Herald. Viewed on 28th August 2017 https://www.smh.com.au/business/retail/woolworths-coles-aldi-which-is-cheapest-for-branded-products-20161101-gsf9ov.html Chung, F., (2017 February 22nd). Woolworths swings back to profit in first half. News.com.au. Viewed on 28th August 2017 https://www.news.com.au/finance/business/retail/woolworths-swings-back-to-profit-in-first-half/news-story/4252590e969c0f6f9f9221b2595e26ae